Discover, as one of the sponsors of the Orange Bowl required a way to validate Discover card customers who were attending the Discover Hospitality facilities at the event.
Creatix helped Discover by producing an application that was distributed to the event employees and allowed them to not only validate Discover cards but also store this data enabling for post event marketing.
Users were able to swipe consumers Discovers cards and validate their information and personalize their Orange Bowl experience.
Discover was able to manage users of the application on the fly in addition to being able to secure the data so that it never got in the wrong hands.
The application was integrated with a VeriSign mag stripe reader that read the card data then pulled the respective consumer data.